In this session, you'll discover why it's much more efficient to perform a comprehensive analysis of both online and offline campaigns in order to gain a more complete view of customers. We'll discuss how to integrate and analyze this multichannel campaign data, enabling you to make more informed decisions regarding customer life cycle. Plus, we'll touch on the features within analytics solutions needed to perform this analysis.
You'll learn:
- Best practices for integrating and analyzing multichannel data
- The benefits of multichannel campaign analysis