Session Information
25th Annual ACCM Conference
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Merchants Reveal Merchandising Secrets that Sell More Product Online
Track : Merchandising Intensive
Program Code: 117
Date: Monday, May 19, 2008
Time: 2:00 PM to 3:00 PM  EST
Location: Osceola 3
SPEAKER (S):
 Margaret Moraskie, Director of Ecommerce,, Boston Proper
 Brad Wolansky, Vice President E-Commerce, The Orvis Company
Description
It's no secret that e-merchants are constantly looking for ways to enhance their product sales online. Don't miss these real-life case studies about merchandising online "must dos". Learn how your brand can capitalize on what consumers need and expect from the online product experience. Throught these hands-on, practical examples, you'll gain insights into how e-merchants build their
brands one product at a time. Discover new and profitable ways to make your products work harder via online promotions, positioning, cross-selling tactics and more.


Audio Synchronized to PowerPoint
(Code: 117)
List Price:
  
This session is a part of:
Handout Online
(Code: 117)
Regular Attendee:Free