In today's world, it's easy for disgruntled customers or employees to post negative information in forums and on blogs about your company. What's worse, those pages often position well in the search engines, compromising your brand, resulting in lost revenue. Now, you can learn step-by-step ways to address negative publicity, join the conversation and protect your online reputation. You'll learn how some sites faced their reputation management
issues — and why they succeeded (or failed). Plus, you'll discover some free and fee-based tools to help you monitor what people are saying about your company.