Session Information
25th Annual ACCM Conference
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Long Term Planning — Creating Your Three-Year Plan
Track : Circulation Intensive
Program Code: 125
Date: Monday, May 19, 2008
Time: 3:15 PM to 4:15 PM  EST
Location: Osceola 1
SPEAKER (S):
Charis Gaines, Director, Marketing Planning and Analysis, Eckler Industries
 Gina Valentino, Owner, Consultant to Catalogers, Hemisphere Marketing
Description
With your new campaign results in hand, you can now take a look at your bigger strategy and create a successful three year plan. We'll discuss what you'll need to consider and how the results of your campaign can help form your long term goals. We'll show you an example of a template you can use to create your own three-year plan.
You'll learn:
- Things to consider in building a three-year plan and how to get started
- What level of detail makes sense for your plan


Audio Synchronized to PowerPoint
(Code: 125)
List Price:
  
This session is a part of:
Handout Online
(Code: 125)
Regular Attendee:Free