Session Information
25th Annual ACCM Conference
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Online and Offline Merchandising Verve: Strategies to Boost Product Performance
Track : Merchandising Intensive
Program Code: 126
Date: Monday, May 19, 2008
Time: 3:15 PM to 4:15 PM  EST
Location: Osceola 3
SPEAKER (S):
Kathy Hecht, SVP/General Manager, Greetings, AG Interactive, American Greetings
 Beth McCall, President, Contact Marketing
 Phil Minix, President, MCM Electronics
Description
Is your merchandising strategy having a mid-life crisis? Does it need a bit of enlivening or reenergizing? Do your products need pizazz? No matter what your product category, or whether you are a consumer brand or a B-to-B brand, this roundtable of merchandising experts will provide new stimuli to help invigorate your merchandising efforts and differentiate you from the competition.
You'll learn:
- Tactics to leverage product meaningfully across all channels
- Attention grabbing tips that increase sales, revitalize and reenergize your brand
- Customer-pleasing, sales-increasing online techniques


Audio Synchronized to PowerPoint
(Code: 126)
List Price:
  
This session is a part of:
Handout Online
(Code: 126)
Regular Attendee:Free