This session will focus on website features and functionality including live chat, alternative payment options, customer reviews, blogs and more. We'll discuss what your website needs to offer in order to keep up with customer expectations, but most importantly which features provide the best ROI. A panel of multichannel marketers will discuss features they added to their site and whether or not they have paid off.
You will learn:
- What functionalities lead to increased sales
- How to improve customer experience and drive conversions