Come to this session and you'll learn how Gorton's Fresh Seafood redesigned their catalog and increased sales. When it comes to working with an established brand, learning what to keep and what to let go of is one of the hardest decisions a design team has to make. We'll discuss how Gorton's leveraged its existing brand to maximize profits and talk about specific catalog design techniques used to increase sales. Plus, we'll provide you with tips on how to
use tools like: pagination, positioning, eye flow and headlines.

You'll learn:
- How to evaluate key elements in your brand strategy
- How to leveraged your brand to increase sales
- Specific design techniques that increase sales