Session Information
25th Annual ACCM Conference
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Business-to-Business Database Best Practices for Profitable Results
Track
:
Business-to-Business
Program Code:
172
Date:
Tuesday, May 20, 2008
Time:
7:30 AM to 8:30 AM
EST
Location:
Osceola 1
SPEAKER
(S):
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about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
B-to-C and B-to-B marketers alike need to mind the basics in
database marketing. But B-to-B merchants need to apply the
basics differently in order to maximize efforts. Learn the 20 top tips for fundamental but powerful B-to-B database marketing including five highly strategic efforts all B-to-B marketers must know, including: segmentation, site level targeting, prospecting based on near-term value and long-term value, B-to-B multichannel measurement, retention strategies and more.
database marketing. But B-to-B merchants need to apply the
basics differently in order to maximize efforts. Learn the 20 top tips for fundamental but powerful B-to-B database marketing including five highly strategic efforts all B-to-B marketers must know, including: segmentation, site level targeting, prospecting based on near-term value and long-term value, B-to-B multichannel measurement, retention strategies and more.
This session is a part of: