Using social media to market your company and your products is all the rage but what are you really gaining? Join us for this informative session where you'll find out how to employ different social networking tactics and how to measure the results. We'll discuss how to manage a blog on your site, utilize associated communities, engage with YouTube, create a widget and more. Most importantly you'll learn how to measure the success of these programs. Charts, graphs and ROI calculations will be presented.
You'll learn:
- How to bring your brand to customers who normally wouldn't interact with you
- How social networking opens new sales channels for the
multichannel retailer
- How to develop a budget and follow-up measurement devices for community development programs