This session will provide you with invaluable insight into how you can use innovative data sources and technology to understand your customers better than ever — to anticipate their wants and needs, and predict future buying patterns with unprecedented accuracy.
You will learn:
Ways to tap into the vast array of new sources of data on the market.
How direct marketers are deploying new data in creative ways to drive their companies forward.
How data-driven customer profiling translates into revenue generating initiatives.