Session Information
25th Annual ACCM Conference
Click here to go to the previous page
Don't Cut Your Circulation! Incorporate Clean, Cut-and-Replace Strategies to Optimize Marketing and Mailing Costs
Track
:
Circulation & Database Strategies
Program Code:
209
Date:
Tuesday, May 20, 2008
Time:
2:15 PM to 3:30 PM
EST
Location:
Miami 1
SPEAKER
(S):
Description
Discover the latest information, techniques and strategies to offset ongoing changes in mailing. Review basics of address integrity and then explore the newest tools for utilizing advanced address hygiene techniques to improve response, reduce undeliverables, increase postal sortation, improve automation, identify additional duplicates, and increase your bottom line.
You will learn:
- The latest updates and changes in postal legislation.
- How to obtain better postal qualification with hygiene products.
- Strategies to cut and replace mailing records to optimize postal qualification and lower marketing expenses.
You will learn:
- The latest updates and changes in postal legislation.
- How to obtain better postal qualification with hygiene products.
- Strategies to cut and replace mailing records to optimize postal qualification and lower marketing expenses.
This session is a part of: