Session Information
25th Annual ACCM Conference
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Increase Sales and New Customers with Shopping Comparison Sites
Track
:
Web & Email Marketing
Program Code:
211
Date:
Tuesday, May 20, 2008
Time:
2:15 PM to 3:30 PM
EST
Location:
Destin 1
SPEAKER
(S):
Jimmy Dunn, Online Marketing Coordinator, Sewell Direct
Description
There are still many questions around shopping comparison
sites and shopping channel management companies. Do I need
to participate in comparison sites in order to compete? Do I
need a shopping channel management company to manage my
participation to get the best results? What's the real ROI I'm getting from these sites? This panel of merchants will tell you why comparison sites are important vehicles for bringing in new customers and will discuss the pros and cons of using shopping channel management companies. You'll leave this session with the knowledge you need to determine the best course of action for your company.
sites and shopping channel management companies. Do I need
to participate in comparison sites in order to compete? Do I
need a shopping channel management company to manage my
participation to get the best results? What's the real ROI I'm getting from these sites? This panel of merchants will tell you why comparison sites are important vehicles for bringing in new customers and will discuss the pros and cons of using shopping channel management companies. You'll leave this session with the knowledge you need to determine the best course of action for your company.
This session is a part of: