This session will offer tips on how to use marketing data for retail trade area analysis as well as direct marketing to increase awareness, drive store traffic and increase store sales. Direct marketing data can help you understand where to place new stores, how to effectively target the best buyers in a given area to promote grand openings and new stores, introduce new products, clearances, reward programs and other special promotions.
You will learn:
- The steps taken by retailers to maximize in-store results through the use of direct marketing
- Specific tools and modeling techniques that allow for precise trade area definition and how to assess market potential