Session Information
25th Annual ACCM Conference
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Going to the Source? Accurate Multichannel Matchbacks for Bottom Line Results
Track
:
Multichannel Marketing
Program Code:
219
Date:
Tuesday, May 20, 2008
Time:
3:45 PM to 5:00 PM
EST
Location:
Osceola 1
SPEAKER
(S):
Description
Customers are bombarded with multichannel messages and then
buy through one or more channels. How do we know to which
messaging vehicle to attribute the sale? The catalog? The email? Paid/organic search? The next door neighbor? The answer has very real implications for future contact strategy, marketing costs, and contribution to the bottom line. This session will help you identify the iscriminating characteristics by which to allocate sales/orders through multichannel matchbacks.
buy through one or more channels. How do we know to which
messaging vehicle to attribute the sale? The catalog? The email? Paid/organic search? The next door neighbor? The answer has very real implications for future contact strategy, marketing costs, and contribution to the bottom line. This session will help you identify the iscriminating characteristics by which to allocate sales/orders through multichannel matchbacks.
This session is a part of: