With last year's large postal increase and another smaller increase looming, plus the rising costs of paper and production, you can't afford to miss this session. This panel of experts will discuss potential savings merchants can gain in the high cost areas of paper, production, and postage. We'll cover the pros and cons of different paper choices, alternative size and formats for catalogs, the benefits of co-mailing, additional ways to save on postage, proper list hygiene, and how to achieve a cost-effective production process. You'll walk away with ideas you can implement immediately to SAVE money!