Session Information
25th Annual ACCM Conference
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Go Green: 15 Strategies for Marketers to Improve Efficiency & Help the Environment
Track
:
Multichannel Marketing
Program Code:
227
Date:
Tuesday, May 20, 2008
Time:
3:45 PM to 5:00 PM
EST
Location:
Naples 2
SPEAKER
(S):
Oliver Clode, Vice President, Catalog Manufacturing & Marketing Finance, Williams-Sonoma, Inc.
Philippe Riebel, Director, Environmental Affairs - North America, UPM-Kymmene Inc.
Description
Improving your company's environmental footprint presents
complex challenges, but also great business opportunities. Hear marketing professionals and environmental experts provide practical, how-to advice for implementing the "Green 15" practices and making economic and eco-friendly decisions throughout the marketing process, from list hygiene, to design and printing, to paper procurement and usage. You will also learn about DMA's Board-mandated "Green 15" requirements for DMA members worldwide, as well as free DMA resources and tools your organization can use to today to improve your environmental footprint and develop a long-term, sustainable environmental strategy.
complex challenges, but also great business opportunities. Hear marketing professionals and environmental experts provide practical, how-to advice for implementing the "Green 15" practices and making economic and eco-friendly decisions throughout the marketing process, from list hygiene, to design and printing, to paper procurement and usage. You will also learn about DMA's Board-mandated "Green 15" requirements for DMA members worldwide, as well as free DMA resources and tools your organization can use to today to improve your environmental footprint and develop a long-term, sustainable environmental strategy.
This session is a part of: