Session Information
25th Annual ACCM Conference
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Stump the Experts: The Latest Circulation Techniques to Increase Sales & Profits
Track : Circulation & Database Strategies
Program Code: 272
Date: Wednesday, May 21, 2008
Time: 10:45 AM to 12:00 PM  EST
Location: Osceola B
SPEAKER (S):
 Stephen August, OVP of Customer Marketing, Brookstone
 Stacey Hawes, SVP, Multichannnel Group, Abacus, A Division of Epsilon
 Linda Huntoon, Executive Vice President, Direct Media
 Mary Ann Kleinfelter, Director of Marketing, L-Com
 Kris Snyder, Principal, Kris Snyder & Associates
Description
Think you can stump the experts? Come to this session and see if you can. First, the mailer panelists will quiz the vendor panelists about their changing roles in circulation and report what has been working. Then, we'll turn the floor over to you and you can try to stump the vendors and the mailers! Attendees will be encouraged to submit questions to the panel and then vote on who did the
best job of stumping the experts. You will find at least 10 new ideas and answers to tough questions you always wanted to ask. Join us and increase your expertise, test your favorite experts, and have fun!


Audio Synchronized to PowerPoint
(Code: 272)
List Price:
  
This session is a part of:
Handout Online
(Code: 272)
Regular Attendee:Free