Most B-to-B multichannel merchants today are struggling with
measuring and balancing their various marketing activities. Do you mail more or invest more in telesales? Do you spend more on paid search or organic search? How do you balance your portfolio of marketing investments? Recent postal rate increases have brought this question to the forefront. Come to this session and learn how to measure and evaluate your various marketing activities in the context of the ever-changing multichannel environment. Learn how other leading B-to-B multichannel merchants are handling this increasingly complex issue.