Western Europe — known for its solid direct marketing
environment, reliable postal delivery, affluent audience with a high propensity to shop multichannel and a changing landscape with a thriving online sales channel — has long been one of the best developed markets for direct merchandise. Eastern Europe — one of the sizzling markets for anyone selling online, via catalogs or telemarketing — is now emerging as a highly promising market for multichannel merchants. Learn from experienced and successful executives how to grow a profitable business in a scattered yet open market while dealing efficiently with different languages, cultures and tax-regulations.