Session Information
25th Annual ACCM Conference
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The Future of B-to-B Marketing — Considerations for the Road Ahead
Track
:
Senior Executive Issues
Program Code:
288
Date:
Wednesday, May 21, 2008
Time:
2:15 PM to 3:30 PM
EST
Location:
Osceola 1
SPEAKER
(S):
Larry Kavanagh, CEO, DMinSite
Description
For the third year, MeritDirect and DMinSite surveyed more than 50 B-to-B CEOs and asked them a number of questions, including:
- What should B-to-B leaders focus on in the upcoming year?
- What new technologies are they exploring?
- What are they doing to increase customer loyalty?
We'll share the outcome of this valuable survey and discuss what the results mean for your business. You'll walk away with the information you need to position your company
for success in the coming year.
- What should B-to-B leaders focus on in the upcoming year?
- What new technologies are they exploring?
- What are they doing to increase customer loyalty?
We'll share the outcome of this valuable survey and discuss what the results mean for your business. You'll walk away with the information you need to position your company
for success in the coming year.
This session is a part of: