Session Information
25th Annual ACCM Conference
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Uncover Profitable Selling Space with Square Inch Analysis & Item Sales Analysis
Track : Merchandising
Program Code: 291
Date: Wednesday, May 21, 2008
Time: 2:15 PM to 3:30 PM  EST
Location: Miami 1
SPEAKER (S):
 Ken Lane, President, Hathaway & Lane Direct
 Vicki Updike, Vice President, Marketing & Merchandising, Miles Kimball Company
 Gina Valentino, Owner, Consultant to Catalogers, Hemisphere Marketing
Description
Once you learn about the usefulness of Square Inch Analysis, you'll have more confidence when determining whether or not to increase or decrease your catalog page count. Of course, Square Inch Analysis is no less important on your website than in your catalog. In this session, you'll learn how to develop the spreadsheets for
Square Inch Analysis and evaluate which calculations are essential to use. Plus, you'll learn how to review item sales on your website. You'll walk away knowing how to use Square Inch and Item Sales Analysis as objective tools for profitable page and space allocation.
Find out:
- How to use web space analytics
- How to evaluate when to increase or decrease page count


Audio Synchronized to PowerPoint
(Code: 291)
List Price:
  
This session is a part of:
Handout Online
(Code: 291)
Regular Attendee:Free