Explore the decisions involved in establishing an effective
customer loyalty program. Learn step-by-step how to overcome
hurdles, make sound business decisions and reward your
customers for continued loyalty. Discover how technology, reporting and analysis play a critical role in the success of your program. The speakers will share a case history on how one company with a complex distribution model tackled these issues.
You will learn:
- The steps necessary in determining the loyalty program that is right for you.
- How to get started in designing a winning program.
- Why you need to get buy-in from upper management.