How do you get all your employees at all levels to live your brand, and understand how they specifically play a role in building it with your customers? Whether you're a large or small company, your unique brand must be reinforced each time your customers come in contact with your company. This session will provide you with proven approaches and tools to help all your employees understand a) what a brand truly is and why it is relevant to them;
b) what your company's brand means to your customers; c) how
what they do as an employee each day impacts the brand; and d) how customers are feeling about your brand. This will all be tied together into a roadmap for building a rich brand culture that permeates the organization.