Session Information
DMA08 Conference & Exhibition
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Part 2: Acquisition & Retention
Track
:
Pre-Conference Intensive
Program Code:
AM08-0847B
Date:
Saturday, October 11, 2008
Time:
2:00 PM to 4:30 PM
EST
Location:
N101
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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SPEAKER
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Description
How to Get Your Customers to Engage With You In Meaningful Multichannel Opt-In Relationships Which Result in Significantly Greater Lifetime Value — Online and Offline
Learning Points:
• Clean up the confusion regarding the true meaning of "Opt-In"
• Discover differences between Opt-In and "Permission" Marketing
• Learn how to define specific strategies for your Opt-In programs
• Review requirements for successful Opt-In Marketing.
Learning Points:
• Clean up the confusion regarding the true meaning of "Opt-In"
• Discover differences between Opt-In and "Permission" Marketing
• Learn how to define specific strategies for your Opt-In programs
• Review requirements for successful Opt-In Marketing.
This session is a part of:
Handout Online
