Session Information
DMA08 Conference & Exhibition
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Part 3: Acquisition & Retention
Track
:
Pre-Conference Intensive
Program Code:
AM08-0848C
Date:
Sunday, October 12, 2008
Time:
9:00 AM to 11:15 AM
EST
Location:
N101
CONTACT PERSON
:
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PRIMARY SPEAKER
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SPEAKER
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Description
Improving the Power and Yield of Your Multichannel Programs!
• Leverage the process of Integrated Direct Marketing (IDM)
• Use the 5 principles of IDM to achieve double-digit response
• Deploy at least 7 components of your media mix with precision timing and synchronization:
• Leverage the process of Integrated Direct Marketing (IDM)
• Use the 5 principles of IDM to achieve double-digit response
• Deploy at least 7 components of your media mix with precision timing and synchronization:
This session is a part of:
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