Session Information
DMA08 Conference & Exhibition
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Part 4: Acquisition & Retention
Track
:
Pre-Conference Intensive
Program Code:
AM08-0849D
Date:
Sunday, October 12, 2008
Time:
1:00 PM to 2:25 PM
EST
Location:
N101
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:
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:
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Description
Part IV: Increasing the Power of Your Customer Online Experiences by 45X!
We will share brand new findings and guidelines regarding how to establish powerful on-line customer experiences which translate into 45X increased revenue and LTV
• VOC Relationship Research findings regarding customer's expectations for competitively differentiating value-added on-line experiences
• Important case study examples of best-in-class emarketing from
AmieStreet.com, the fastest growing online music sales company
• How to leverage these learnings into:
• 9X increase in visits
• 5X increase in length of time per visit
Re-thinking Customer Care as an Essential Part of Your Multichannel Mix
• Customer service experiences have a profound impact on your sales and marketing efforts!
• Startling results from ERDM's year-long research regarding customer's reactions when dealing with Customer Service Call Centers, and how this severely impacts:
• Perception of the company brand
• Likelihood to Purchase
• Likelihood to Recommend.
• 9 Action Items for improving your customer's experience with your Customer Service Call Centers.
We will share brand new findings and guidelines regarding how to establish powerful on-line customer experiences which translate into 45X increased revenue and LTV
• VOC Relationship Research findings regarding customer's expectations for competitively differentiating value-added on-line experiences
• Important case study examples of best-in-class emarketing from
AmieStreet.com, the fastest growing online music sales company
• How to leverage these learnings into:
• 9X increase in visits
• 5X increase in length of time per visit
Re-thinking Customer Care as an Essential Part of Your Multichannel Mix
• Customer service experiences have a profound impact on your sales and marketing efforts!
• Startling results from ERDM's year-long research regarding customer's reactions when dealing with Customer Service Call Centers, and how this severely impacts:
• Perception of the company brand
• Likelihood to Purchase
• Likelihood to Recommend.
• 9 Action Items for improving your customer's experience with your Customer Service Call Centers.
This session is a part of:
Handout Online
