Session Information
DMA08 Conference & Exhibition
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Part 2: Direct Marketing University
Track
:
Pre-Conference Intensive
Program Code:
AM08-0851B
Date:
Saturday, October 11, 2008
Time:
2:00 PM to 4:30 PM
EST
Location:
N113
CONTACT PERSON
:
PRIMARY SPEAKER
:
Description
Creative — Direct Is Persuasive Salesmanship
This session will focus on how to grab and hold the reader's attention from the opening promise to the closing "HOOK." How to telegraph words into fast, strong, short selling copy.
This session will focus on how to grab and hold the reader's attention from the opening promise to the closing "HOOK." How to telegraph words into fast, strong, short selling copy.
Audio Synchronized to PowerPoint
(Code: AM08-0851B)
Non-Attendee:
This session is a part of:
Handout Online
