Session Information
DMA08 Conference & Exhibition
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Part 3: Direct Marketing University
Track
:
Pre-Conference Intensive
Program Code:
AM08-0852C
Date:
Sunday, October 12, 2008
Time:
9:00 AM to 11:15 AM
EST
Location:
N113
CONTACT PERSON
:
PRIMARY SPEAKER
:
Description
Mailing Lists
The growing fragmentation of media and audiences is compelling marketers to shift gears to targeted direct marketing, database implementation, and 1-to-1 marketing. This session will open your mind to new horizons. The mailing package is the direct marketer's toolbox. This session will reveal the power of the tools available to
you — the envelope, the letter testimonials, and the enclosures. You will find out the power of the expectancy statement on the envelope and how to reinforce the power in the opening paragraph.
The growing fragmentation of media and audiences is compelling marketers to shift gears to targeted direct marketing, database implementation, and 1-to-1 marketing. This session will open your mind to new horizons. The mailing package is the direct marketer's toolbox. This session will reveal the power of the tools available to
you — the envelope, the letter testimonials, and the enclosures. You will find out the power of the expectancy statement on the envelope and how to reinforce the power in the opening paragraph.
Audio Synchronized to PowerPoint
(Code: AM08-0852C)
Non-Attendee:
This session is a part of:
Handout Online
