The Rules of Testing and The Power of Research

The secret of business success lies in the ability to get the other person's point of view. This session will cover how to use research to become a good "catcher" of information that will help you develop a positive collaborative relationship with your customers. The testing session will guide you through the intricacies of testing to help you increase sales and profit. This session will explore the interrelationship of all media, including the Internet, and explore how to integrate all media into a cohesive selling force.