List Building Techniques

Learn successful tactics to grow your email database. This detailed session will cover:
• List growth techniques that are proven to be successful
• Ways of gaining credibility by using partners to introduce your brand
• Most effective and efficient email permissioning techniques
Survey after survey finds email marketers indicating their biggest challenge is list growth. This very tactical educational session will show you how to maximize list growth while protecting your brand image.

E-mail Creative Best Practices

Successful email campaigns are a perfect blend of art and science — the art of advertising backed by the science of HTML coding. In this session you'll learn:
• What design elements help get your message noticed and read
• What visual enticements work best
• What incentives gain the most clicks
• Where should you place the logo
• And much more
Examples of email design elements will be reviewed and evaluated.