Part II: Segmentation & Targeting Your Customers

"Spray and Pray" was a common technique in the early days of email marketing. Today, we're more sophisticated and have better tools to identify and segment customers for more pinpoint targeting. You'll learn simple and traightforward segmentation strategies and procedures to efficiently maximize your ROI

Incorporating Life Cycle Marketing

A key to success with email marketing is to engage customers and provide them with useful information while promoting products too. This session will help you understand how you can maintain your
customer relationships by:
• Getting to know and understand who your customers are
• Understanding how frequently you should touch them with relevant communications