Part III: Deliverability Best Practices

Learn the latest trends in deliverability, how changes to popular email services could adversely impact your bounce rates, how to protect your email reputation and much more.

Learning Points:
• Review the basics of Can-Spam
• Learn bounce management & List hygiene
• Discuss authentication & reputation

Reporting & Analytics: Don't Let the Blind Lead the Blind

Since the advent of email as another tool in the marketing arsenal, marketers have struggled to come up with a common standard for benchmarking and reading campaign results.

Learning Points:
•Learn the key metrics you need to follow
• Review acceptable benchmarks for different industries and verticals
• Find out where you stand in the marketplace
• Explore what you can do to give your results a boost