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Session Information
DMA08 Conference & Exhibition
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Part 2: Fast & Furious Creative Tune-Up
Track : Pre-Conference Intensive
Program Code: AM08-0859B
Date: Saturday, October 11, 2008
Time: 2:00 PM to 4:30 PM  EST
Location: N111
CONTACT PERSON :
 Herschell Gordon Lewis, President/ECD, Lewis Enterprises
PRIMARY SPEAKER :
 Herschell Gordon Lewis, President/ECD, Lewis Enterprises
Description
Simple Rules Guaranteed to Boost Response

• Why definite outpulls indefinite
• The Law of Tenses
• The Generic Determination Rule
• The Chronology Rule
• Five ways to make a comparative point
• The Four Great Laws
• The overriding creative Commandment


Audio Synchronized to PowerPoint
(Code: AM08-0859B)
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This session is a part of:
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