Session Information
DMA08 Conference & Exhibition
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Part 3: Fast & Furious CreativeTune-Up
Track
:
Pre-Conference Intensive
Program Code:
AM08-0860C
Date:
Sunday, October 12, 2008
Time:
9:00 AM to 11:15 AM
EST
Location:
N111/112
CONTACT PERSON
:
PRIMARY SPEAKER
:
Description
Using motivators; how to be sure your e-mail works
• Learn the Five Great Motivators, plus ancillary motivators
• Review the Rule of Negative Subtlety
• Discover "In your face" advertising
• Define the Shock Diminution Rule
• Learn how e-mail is parallel and how it differs
• Learn how the declining role of spam filters
• Know the danger of total downloads
• Practice powerful and weak subject lines
• Learn the Five Great Motivators, plus ancillary motivators
• Review the Rule of Negative Subtlety
• Discover "In your face" advertising
• Define the Shock Diminution Rule
• Learn how e-mail is parallel and how it differs
• Learn how the declining role of spam filters
• Know the danger of total downloads
• Practice powerful and weak subject lines
This session is a part of:
Handout Online
