Session Information
DMA08 Conference & Exhibition
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Part 4: Fast & Furious Creative Tune-Up
Track
:
Pre-Conference Intensive
Program Code:
AM08-0861D
Date:
Sunday, October 12, 2008
Time:
1:00 PM to 2:25 PM
EST
Location:
N111
CONTACT PERSON
:
PRIMARY SPEAKER
:
Description
Mastering Web, envelope, and letter copy; answers to any and all questions
• How to reduce opt-outs
• Five rules for Web copy
• Rules for envelope copy
• Rules for effective sales letters
• Benefit of an effective "overline"
• P.S. do's and don'ts.
• A potpourri of useful tips
• Answers to any and all questions
• How to reduce opt-outs
• Five rules for Web copy
• Rules for envelope copy
• Rules for effective sales letters
• Benefit of an effective "overline"
• P.S. do's and don'ts.
• A potpourri of useful tips
• Answers to any and all questions
This session is a part of:
Handout Online
