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DMA08 Conference & Exhibition

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Part 3: Mobile Marketing

Track : Pre-Conference Intensive

Program Code: AM08-0864C

Date: Sunday, October 12, 2008

Time: 9:00 AM to 11:15 AM EST

Location: N115

CONTACT PERSON :

Beth Thomas, Dir. of Marketing Communications, Money Mailer

PRIMARY SPEAKER :

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Michael Becker, EVP Business Development, iLoop Mobile, Inc.

MICHAEL BECKER is a leader in the mobile marketing industry. Mr. Becker is EVP of Business Development for iLoop Mobile, Inc., a leading and award winning mobile marketing software and application solutions provider. Michael Becker has over 17 years of technical and business development experience and has worked in the global telecommunications—mobile marketing and instant messaging, medical, electronic book, and custom solution test industries. In addition to his role at iLoop Mobile, Mr. Becker is both an active mobile marketing industry evangelist and academic. Mr. Becker sits on the DotMobi MAG Steering Committee, is Chairman of the DotMobi Education Committee and member of the DotiMobi MAG Mobile Internet in Developing Countries Task Force. In addition, Mr. Becker sits on the Mobile Marketing Association (MMA) North American Board of Directors (2004, 2005, 2007), is the Co-chair of the MMA's Academic Outreach Committee and Co-editor of the MMA International Journal of Mobile Marketing. Mr. Becker is currently pursuing a Doctorate of Business Administration at Golden Gate University, San Francisco, focusing his research on the emergence of the mobile channel and its use for marketing; he is specifically researching the emerging phenomenon of Mobile Enhanced Customer Managed Interactions. Mr. Becker is also a Ball State University Center for Media Design Industry & Research Fellow, and has authored over 30 articles on mobile marketing and is the editor of a number articles and speaking series on wide range of mobile marketing topics. Mr. Becker holds a B.S. in Business Administration from Saint Mary's College of California and an M.B.A. from Santa Clara University. Mr. Becker's recent honors include: � MMA 2007 Outstanding Individual Achievement Award � MMA 2007 Innovation Award for iLoop Mobile mFinity Platform � MMA 2007 Overall Excellence Award for Company/Committee for Academic Outreach Committee � ASAE 2007 Gold Circle Award for Peer Reviewed Print Journal [MMA International Journal of Mobile Marketing] from an association with a budget of $2 million less.

SPEAKER (S):

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Steven Gray, Chief Operation Officer, Money Mailer Direct Marketing

Michael Hanley, Professor, Ball State University

David Knise, President, Keyword Mobile

Jeannette Kocsis, SVP, Digital Marketing, The Agency Inside Harte-Hanks

Michael O'Farrell, Executive Director, DotMobi Mobile Advisory Group

Juliet Randall, Senior Director, Marketing Mobile, Western Union

Steve Roberts, President, ShopText

Gowri Shankar, SVP of Sales & Business Development, SinglePoint

Description

Part III: Getting it done, the pieces to developing and launching Mobile Marketing Programs

In Part III of the intensive mobile marketing workshop you'll learn about how to tactically implement mobile marketing initiatives. We'll review what it takes to setup and launch mobile marketing programs, like those reviewed in Part II of the workshop. In addition we'll provide a review creative dynamics when developing mobile marketing programs, an extensive overview of all the technologies that make mobile marketing happen, including voice, text messaging, the mobile web, Bluetooth, content management, handset user agent profiling and content adaptation, mobile advertising and much more.

Audio Synchronized to PowerPoint

(Code: AM08-0864C)

Daily Attendees:

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This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Pre Conference Set (Oct 11 & 12, 2008)

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