Part IV: Equipping yourself with the tools and technology—Getting Started


Part IV of the intensive mobile marketing workshop will wrap-up with what you need to equip yourself to successfully conceive of, create, launch and report on any number of different types of mobile marketing initiatives. We will review the various tools and resources that are readily available in the market to support your mobile marketing initiatives. During this session we will summarize key industry best practices, provide an overview of mobile carrier regulations, and point out key resources where industry statistics, case studies and other relevant materials may be found. You will also receive a demonstration of a number of commercially available solutions that can be used to create and launch mobile marketing initiatives. During this session we will even create and deploy a handful of mobile marketing campaigns in-real time. Finally, you will be provided with a detailed roadmap on what it takes to get started with launching successful mobile marketing initiatives. This roadmap will include a discussion around sample timelines, required assets, and budgets