Session Information
DMA08 Conference & Exhibition
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Part 2: Creative Strategies & Execution
Track
:
Post-Conference Intensive
Program Code:
AM08-0867B
Date:
Thursday, October 16, 2008
Time:
9:30 AM to 11:30 AM
EST
Location:
Ballroom F
CONTACT PERSON
:
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:
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SPEAKER
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Description
New Ways to Think About Offers
The offer is one of the most important elements of your direct marketing campaign, and also the one where most direct mail packages and e-mails "fall down." This section of the workshop is solely focused on coming up with an offer they can't refuse.
• How to come up with an offer "money can't buy"
• How to develop an offer that accelerates the sale
• 10 proven offer ideas you can put to use right away
The offer is one of the most important elements of your direct marketing campaign, and also the one where most direct mail packages and e-mails "fall down." This section of the workshop is solely focused on coming up with an offer they can't refuse.
• How to come up with an offer "money can't buy"
• How to develop an offer that accelerates the sale
• 10 proven offer ideas you can put to use right away
Audio Synchronized to PowerPoint
(Code: AM08-0867B)
Non-Attendee:
This session is a part of:
Handout Online
