Session Information
DMA08 Conference & Exhibition
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Part 3: Creative Strategies & Execution
Track
:
Post-Conference Intensive
Program Code:
AM08-0868C
Date:
Thursday, October 16, 2008
Time:
12:45 PM to 2:00 PM
EST
Location:
Ballroom F
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:
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:
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Description
The New Creative Imperative & Putting it All Together
It is getting harder and harder to stand out in a rising sea of direct mail and e-mail.
This section of the workshop focuses on creative - how to come up with winning ideas and how to improve what you're currently doing. Also included are 17 proven direct marketing ideas you can put to use right away.
• How to turn your outer envelope into a fortune cookie
• The truth about letters and self-mailers
• What Barnes & Noble can teach you about direct mail
It is getting harder and harder to stand out in a rising sea of direct mail and e-mail.
This section of the workshop focuses on creative - how to come up with winning ideas and how to improve what you're currently doing. Also included are 17 proven direct marketing ideas you can put to use right away.
• How to turn your outer envelope into a fortune cookie
• The truth about letters and self-mailers
• What Barnes & Noble can teach you about direct mail
Audio Synchronized to PowerPoint
(Code: AM08-0868C)
Non-Attendee:
This session is a part of:
Handout Online
