From Dead Trees to Digital: How to Add New Life to Your Catalog Business

In this session you'll learn how to convert and produce a digital catalog that will lower your costs, deliver a more dynamic customer experience, and convert more sales for your business. It's not as hard as you think to make the step to a digital platform - you'll find out what low cost tools are available to you that you can use today to create, design, and showcase your products - which will make them literally jump right off the page. Hear from one of the country's biggest retailers and technology providers who will share their experiences on how to use a digital platform to increase your sales and overall success for your company.

Going Digital: A Case Study on the Power of Digital Catalogs

In this session a major retailer will present the real life experience of converting a printed catalog into a digital version. They will present and take you through the overall strategy down to the detailed tactics of producing and delivering a highly effective digital catalog that sells. This highly interactive session will break apart the entire process and will allow attendees to join in a share their experiences as well with the group.