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Session Information

DMA08 Conference & Exhibition

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Part 2: Digital Publishing

Track : Post-Conference Intensive

Program Code: AM08-0870B

Date: Thursday, October 16, 2008

Time: 9:30 AM to 11:30 AM EST

Location: Conference Room 11-12

CONTACT PERSON :

Nick Friese, President, DM2 Events

PRIMARY SPEAKER :

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Dylan Boyd, VP Sales & Strategy, eROI

SPEAKER :

Jeanniey Mullen, CMO, Zinio

Jeanniey Mullen is responsible for all operations related to Zinio's retail practice, including responsibility for new customer acquisition and retention. She also manages brand marketing and the customer service division for the company. Jeanniey's experience spans across B2C and B2B initiatives and many verticals including publishing, entertainment and events. Prior to Zinio, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo. Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency, The Lift Network. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Prior to Avalon, Jeanniey was the Global GM and VP of the email marketing department. Before entering the advertising agency world, Jeanniey was the Director of Customer Relations and Marketing Experience for JCPenney's five key businesses, Store, Catalog, Direct, CreditCard and Insurance, Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct. In addition, Jeanniey is the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA). She continues to serve as a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times. She is a frequent keynote speaker on the topics of email and digital marketing for organizations like Media Post, ClickZ, DMA, Shop.org and many others. "

Description

Digital Catalog Review

Attendees will submit their digital catalogs for review by two experts in digital catalog production and marketing. The experts will critique and make recommendations on how to improve their layout, design, technology, delivery, offers, and more. The attendee with the best digital catalog presentation and marketing plan will be selected and will be awarded a prize.

Audio Synchronized to PowerPoint

(Code: AM08-0870B)

Daily Attendees:

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This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Post Conference Set (Oct 15 & 16, 2008)

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