DMA Learning Center

Log-in / Create Account

Session Information

DMA08 Conference & Exhibition

Click here to go to the previous page

Part 3: Digital Publishing

Track : Post-Conference Intensive

Program Code: AM08-0871C

Date: Thursday, October 16, 2008

Time: 12:45 PM to 2:00 PM EST

Location: Conference Room 11-12

CONTACT PERSON :

Nick Friese, President, DM2 Events

PRIMARY SPEAKER :

Click the plus sign to see more detailed information about each speaker.

Dylan Boyd, VP Sales & Strategy, eROI

SPEAKER :

Jeanniey Mullen, CMO, Zinio

Jeanniey Mullen is responsible for all operations related to Zinio's retail practice, including responsibility for new customer acquisition and retention. She also manages brand marketing and the customer service division for the company. Jeanniey's experience spans across B2C and B2B initiatives and many verticals including publishing, entertainment and events. Prior to Zinio, Jeanniey was the Senior Partner, and Global Executive Director of the Email Marketing and Digital Dialogue Practice at OgilvyOne Worldwide. In her role at Ogilvy, Jeanniey was responsible for leading the worldwide efforts that use digital dialogues and email to create powerful, meaningful and profitable customer communication strategies for Ogilvy clients, including IBM, American Express and Yahoo. Prior to joining OgilvyOne, Jeanniey founded and ran her own interactive agency, The Lift Network. Before that, she served as the CMO and EVP at Avalon Digital Marketing Systems, where she helped launch one of the first B2B email platforms that incorporated on-demand video into the email message. Prior to Avalon, Jeanniey was the Global GM and VP of the email marketing department. Before entering the advertising agency world, Jeanniey was the Director of Customer Relations and Marketing Experience for JCPenney's five key businesses, Store, Catalog, Direct, CreditCard and Insurance, Jeanniey is recognized in the industry as pioneering the first global email marketing practice, and was named one of the top 25 media people to watch while at Grey Direct. In addition, Jeanniey is the founder and Executive Chair of the Email Experience Council (recently purchased by the DMA). She continues to serve as a columnist for ClickZ, has published numerous white papers and best practice guides, has been appeared in the Wall Street Journal and New York Times. She is a frequent keynote speaker on the topics of email and digital marketing for organizations like Media Post, ClickZ, DMA, Shop.org and many others. "

Description

The Art vs. The Science of Digital Catalog Publishing

Is it the content layout and creative design or the delivery method that makes the difference with the consumer? Does a consumer engage and buy from a pleasing and progressive layout and imagery? Does the science behind the catalog distribution really offer the magic formula for the consumer. Find out in this debate about the art vs. science of digital catalog delivery.

Learn:
� How to take your current catalog and produce a slick and simple digital version
� What tools you can use for easy design and delivery
� The success secrets to drive higher ROI for your business

Audio Synchronized to PowerPoint

(Code: AM08-0871C)

Daily Attendees:

Attendees Login

This session is a part of:

Click Here to Purchase the Full Compilation Set (Full Conference, Pre & Post Conference)

Click Here to Purchase the Post Conference Set (Oct 15 & 16, 2008)

Handout Online