Lengthen the Impact of Special Promotions

Multichannel customer retention platforms and interactive promotions are each motivating, game changing marketing tools. Special interactive promotions — advergames, sweepstakes, special offers — grab consumers' attention and encourage them to interact with your brand. Once they're in your door, consumers need to live in a well-structured retention program, which houses the tools for converting these consumers into customers and for generating long-term value. In this first segment, learn the fundamentals of these complementary marketing approaches. Learn how to determine what interactive promotion is best for your brand. Learn how to identify multichannel promotions that will engage consumers consistently across channels. Understand the basics of linking structured loyalty programs that connect to multichannel promotional campaigns in a multichannel setting.