Enliven Loyalty with Engaging Promotions

Interactive promotions are the best tool for energizing mature loyalty programs. Best customer initiatives need to engage customers regularly with targeted activities and events, at any and all touch points where your customers interact with your brand. But special promotions add a level of flair that hold a consumer's attention and spur behaviors that lead to greater customer engagement, deeper insight and more revenue. During this second segment, learn what promotions work best in an ongoing retention environment and the right cadence to strike to generate enthusiasm without creating an expectation. Learn how to best pair a promotion with your retention program so it's consistent across all channels. Understand what role rewards could play in your retention initiative and your special promotions and how to determine what's right for your brand and your budget.