Master the Details of the Supercharged Relationship Program

Promotions and retention initiatives, especially loyalty programs, are powerful tools for encouraging cross-channel behaviors. They are also key to driving word-of-mouth and virally charged behaviors, turning even newly acquired customers into evangelists. Learn the fundamental of designing and integrating promotionally powerful loyalty programs. In this final segment, learn how to fine-tune your plans. Gain strategies for defining and communicating internally the objectives for the special promotion and how it will affect your retention program. Learn how to build funding plans, ROI projections and models that measure success. Hear some case study examples of promotions tied to retention programs and how they were maneuvered through ideation to approval to launch.