Session Information
DMA08 Conference & Exhibition
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Part 1: Database Marketing
Track
:
Post-Conference Intensive
Program Code:
AM08-0875A
Date:
Wednesday, October 15, 2008
Time:
1:45 PM to 4:00 PM
EST
Location:
Conference Room 9-10
CONTACT PERSON
:
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about each speaker.
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about each speaker.
SPEAKER
:
Description
Deciding what to test and getting organized
Relying heavily on case studies, this session will show how companies have benefited by adopting modern testing programs. Specifically, you will learn:
• how modern testing programs are being used to test
• the list, creative, contact strategy, product and price elements by direct marketers
• landing pages, home pages, forms, applications, product pages, ad banners, referrers, Flash applications, e-mail, mobile sites by online marketers
• search engine marketing programs by online advertisers
• the effects of e-mail, prime-time TV and online ad-spending on store sales and brand image by multichannel marketers
• how small changes and counterintuitive ideas in design can make a big difference site visitor
Relying heavily on case studies, this session will show how companies have benefited by adopting modern testing programs. Specifically, you will learn:
• how modern testing programs are being used to test
• the list, creative, contact strategy, product and price elements by direct marketers
• landing pages, home pages, forms, applications, product pages, ad banners, referrers, Flash applications, e-mail, mobile sites by online marketers
• search engine marketing programs by online advertisers
• the effects of e-mail, prime-time TV and online ad-spending on store sales and brand image by multichannel marketers
• how small changes and counterintuitive ideas in design can make a big difference site visitor
Audio Synchronized to PowerPoint
(Code: AM08-0875A)
Non-Attendee:
This session is a part of:
Handout Online
