Session Information
DMA08 Conference & Exhibition
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Part 2: Database Marketing
Track
:
Post-Conference Intensive
Program Code:
AM08-0876B
Date:
Thursday, October 16, 2008
Time:
9:30 AM to 11:30 AM
EST
Location:
Conference Room 9-10
CONTACT PERSON
:
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about each speaker.
SPEAKER
:
Description
Testing: Basics and Modern Methods
The foundations of modern testing are still rooted in basic statistics. In this session you will first learn:
• the basics of A/B testing - power, confidence levels, effect sizes, and sample sizes
• how to conduct a basic A/B test using Google Website Optimizer
With the basics covered, you will then learn the newer approaches that have already yielded significant and reliable benefits. Specifically:
• using Google Website Optimizer as an example, how to design and evaluate the results from a multivariate test
• how to optimize targeted content for different audience groups based on: list/traffic source, new vs. repeat customer/visitors, demographics, time/day, location, or even online behavior.
The foundations of modern testing are still rooted in basic statistics. In this session you will first learn:
• the basics of A/B testing - power, confidence levels, effect sizes, and sample sizes
• how to conduct a basic A/B test using Google Website Optimizer
With the basics covered, you will then learn the newer approaches that have already yielded significant and reliable benefits. Specifically:
• using Google Website Optimizer as an example, how to design and evaluate the results from a multivariate test
• how to optimize targeted content for different audience groups based on: list/traffic source, new vs. repeat customer/visitors, demographics, time/day, location, or even online behavior.
Audio Synchronized to PowerPoint
(Code: AM08-0876B)
Non-Attendee:
This session is a part of:
Handout Online
