Session Information
DMA08 Conference & Exhibition
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Part 3: Database Marketing
Track
:
Post-Conference Intensive
Program Code:
AM08-0877C
Date:
Thursday, October 16, 2008
Time:
12:45 PM to 2:00 PM
EST
Location:
Conference Room 9-10
CONTACT PERSON
:
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about each speaker.
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about each speaker.
SPEAKER
:
Description
Putting it all to work
The success of any testing program depends crucially on the people and priorities your company devotes to it. In this session you will learn:
• the organizational and technological pitfalls that companies often run into when embarking on a real-time testing program and provide solutions for overcoming them
• how go from politically-charged internal debates to a customer-driven and success-seeking process that demonstrates measurable results reliable lifts in ROI
• how to bridge that ever-present gap between marketing and IT
• how to choose expert vendors and evaluate their fit with your needs
necessary spreadsheets and SAS code will be provided.
The success of any testing program depends crucially on the people and priorities your company devotes to it. In this session you will learn:
• the organizational and technological pitfalls that companies often run into when embarking on a real-time testing program and provide solutions for overcoming them
• how go from politically-charged internal debates to a customer-driven and success-seeking process that demonstrates measurable results reliable lifts in ROI
• how to bridge that ever-present gap between marketing and IT
• how to choose expert vendors and evaluate their fit with your needs
necessary spreadsheets and SAS code will be provided.
Audio Synchronized to PowerPoint
(Code: AM08-0877C)
Non-Attendee:
This session is a part of:
Handout Online
