The search engines are an amazing source of traffic to your website, and marketers can easily learn the process and tools that are at their disposal to create a significant online presence for their company. From search engine optimization to online public relations, learn how to take advantage of search traffic.

Introduction to Search Engines and Search Marketing

Explore search engine marketing and what it takes for a marketer to achieve search engine marketing results. Understand how search engines "see" your website and gather information, and then employ specific tactics to improve your rankings. Learn how to identify ethical search engine marketing practices and how search engines define spam. Learn how to shape the business case for search marketing and how to staff this valuable marketing function.