Session Information
DMA08 Conference & Exhibition
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Part 2: Search Engine Marketing Primer
Track
:
Post-Conference Intensive
Program Code:
AM08-0879B
Date:
Thursday, October 16, 2008
Time:
9:30 AM to 11:30 AM
EST
Location:
Conference Room 7-8
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Description
Search Marketing and Online Public Relations
The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.
The future of organic search optimization is heavily influenced by the effect of combining SEO and online public relations tactics. Online marketers stand to gain a distinct competitive advantage by leveraging media consumption trends and understanding how SEO and PR intersect through optimizing news content such as press releases and online newsrooms. Learn results-focused PR tactics such as pitching bloggers and online media as well as proactive online reputation management and PR analytics.
This session is a part of:
Handout Online
